Call-to-action (CTA) buttons are the buttons you use in your website and on your landing pages to guide users towards your goal conversion. It’s the part of the landing page that the user needs to click in order to take the action you want them to take. CTA buttons can vary in style and size depending on your goal conversion and website style
Use Action-Packed Text
Call to action buttons should feature striking, action-oriented text. Substitute boring words like “submit” and “enter” for more action packed words like “get,” “reserve,” and “try.” Your action words should go along with specific text relating to your offer
Your button color matters. It matter a lot. In fact, if you’re going to take only one tiny single piece of advice from this post, it should be to give careful consideration to your button colors
Generally speaking, green and orange buttons are reported to perform best. Ultimately though it will depend on your site design, as contrasting colors work best to make striking buttons that stand out. You wouldn’t want a green CTA button on a green background.
Large and Legible Text
Your button text should be large enough to read easily, but not so large that it looks obnoxious or intimidating.
While it may seem absurd to imply that large text makes people feel anxious or uncomfortable, many users do experience subconscious distaste for threateningly large lettering. Your button text should be big enough to draw attention, but not so big that it completely overwhelms the rest of the content
Avoid Using Lengthy Buttons
We discussed earlier how it’s good to use specific action-oriented button text. Considering that, it may be tempting to stretch out your button text, but that’d be a bad move. Ideally you’ll want to keep that button text to two or five words.
Create a Sense Of Urgency
Constructing a sense of urgency in your call to action buttons can yield some impressive click-through rates
Get 50% Off Today Only!
Build Apps for $30 $10!
Widen That White Space
Your CTA buttons should always have a healthy chunk of white space surrounding them. White space helps call the users’ attention to your button and helps it stand out.
Less is More When it Comes to Choices
Us humans tend to suffer from the choice paradox – we enjoy choosing between an apple or an orange, but present us with apples, oranges, dragon fruit, grapes, pomegranates, bananas, clementine, and mangos and our heads may nearly explode with indecision.
If you do want to include multiple button choices, give weight to once choice over others to help funnel users towards a specific path. It doesn’t even matter what path really – users just wanted to be guided
Bonus Button Text
here are some situations in call-to-action marketing where you may want to consider adding an extra line of information within your button text
This practice is common with free trial buttons. For example, a free trial button might say “30 day trial, no credit card” in smaller text beneath the main “Start Your Free Trial” button text. This is valuable info that will encourage users to click through to begin their trial