SOCIAL MARKETING TIPS

A lot of businesses do social media marketing wrong.Social media marketing should be effective and affordable, and when done correctly,

Just like with traditional channels such as television commercials, radio spots and print ads, your results are going to be minimal at best if you broadcast your message to the wrong audience.To help you execute a successful social media marketing campaign. I spoke with six entrepreneurs to put together a list of must-do’s.

learn how social media works

There are a lot of social media marketing tips available online, from free content on websites like this one to paid courses you can complete at your convenience. It’s not very complicated if you take the time to educate yourself

It’s important that you take the time to learn how social media marketing works for your specific business. While the fundamentals are similar across the board, different businesses will have to alter their strategies slightly in order to capture the attention of their target audience. In the beginning, consume as much content and free resources as you can. From there, you can then focus on your specific goals and objectives.

Listen to your customers

The only way you are going to know what your customers want is by listening to what they have to say. It’s important that you use your social media platforms as an extension of your customer service

When you listen to your audience, you open the door to other opportunities.we often audit their social media followers to identify key influencers. Learn to listen to your audience — it can provide you with valuable information.

Don’t spread yourself too thin

I always suggest new brands should start with two or three social media platforms they are certain their target audience is active on. Master those, and then expand your social reach as the business grows and more effort can be allocated to additional social platforms.

Use Tools For Cross-Social Network Posting

Did you know that you can post the exact same content to Facebook, Twitter and LinkedIn all at the same time without having to log into each one individually? HootSuite will literally save you hours each and every week as it can post to multiple social media networks all at once, and can even be scheduled to post.

When using HootSuite with Facebook, it’s more important than ever that you post your posts to your Facebook page rather than your personal profile.

Don’t Neglect Image-Based Sites

Did you know that Pinterest is one of the most popular social media network on the web? Other image-based sites like Tumblr and Instagram are also increasing in popularity, meaning that if you really want to get the word out about your YouTube channel and get those social media marketing results you want, you need to start taking images seriously.

You don’t have to be a pro photographer or a fantastic artist to post on these sites. You can take simple pictures of yourself

Don’t Forget about Google+

Arguably, Google+ is hugely underutilized. But this doesn’t mean that you can’t use this social media site to your advantage. After all, if you want to get social media marketing results that matter, you’ll need to step outside of the box.

Google indexes any and all Google+ updates, so that post that you posted in its entirety in your Google+ status update then gets another location where it can be found at.

Track everything

You will never run a successful social media marketing campaign if you don’t measure your results. It’s important that you lay out clear goals with benchmarks that allow you to determine whether or not your social effort is paying off. The data you collect and analyze can then be used to make changes to your campaign. You must be willing to constantly optimize and test your efforts if you want to develop a truly successful campaign,